We are an independently owned and operated Australian Fashion label with 100% of our sales online. We are redefining the way success looks and feels for the modern professional women.
Our fashion celebrates women, for who we are, not the size we are. Our range is reflective of this and is specifically developed for the Australian woman in sizes 8 to 24, for the workplace – and for everyday living.
Our designs are classically stylish and high-quality jersey garments that fit so perfectly, women feel like they can walk into any situation and ‘own the room’.
Specialising in the creation of an ever-evolving collection of clothing that is proudly made in Australia, our releases are small offerings of investment collections that are released every Tuesday at 12pm and Friday at 5pm.
Our inspiration is to create diverse garments that make our customers exude confidence and feel beautiful, to amplify and elevate women to feel amazing - every single day.
- To create a sustainable fashion pathway, toward the slow fashion movement
- To remain proudly Australian designed and made
- To remain 100% Australian owned
- To continue to strive to evolve as a brand with ethical and environmentally sustainable systems thinking and will do so within all aspects of our business.
- To create meaningful relationships with external communities and foundations, giving back to make our world a better place