This week we announced some very exciting news... We have been announced as a Queensland Finalist in the Telstra Business Awards 2016!! We started the very lengthy and detailed application back in February and have made it through to the Qld finals!
Many of you may not actually know about our partnership behind the brand and the reason we got through.. LBFR Creative. Now no prizes for the meaning behind the name LB (Leina Broughton) FR (Fleur Richardson) Creative, well we can't be good at everything!!
Fleur and I met through a mutual contact, Lise Carlaw from Those Two Girls, three years ago. It was just as I was nearing the end of my pregnancy and when we met there was an instant connection. We had followed along the same path from NZ origin, same technical college, experience with similar brands. Literally brushing shoulders but never meeting. A chance meet of serendipity, yes.
While my path had been on the product development side, Fleur had been working in the operational part of the industry and very quickly we realised how we could become a perfectly balanced business, a built in board of directors.
Literally ten months later and we were making the business partnership official and straight down the line, 50/50, which is how we operate, always. Our first adventure together being to build this beautiful brand, Leina Broughton. In our true form though, this was never going to be a text book project. We walk to the beat of our own drum and we always knew we wanted to rock how the boutique fashion sector operates and rock we have.
With Fleur stepping in as Managing Director I have been able to spread my creative wings not only in the product but the branding, the marketing and the online positioning. Together we are creating a new path by offering snippets of newness on a weekly basis but the real beauty of this is behind the scenes. Built in the form of a cloud software complete operational platform for our fashion business. We have spent the last 12 months building this platform, Apparel Suite.
But that's a story for another day ;-)
Whatever happens from here on in with the awards can only be a bonus for the way we are feeling today. Not just for the recognition but for our partnership and what we have been able to build, literally with our own four hands!
#womeninbusiness #followyourgut #followyourdreams
Best regards and respect,
Leina & Fleur