The colour palette is deep rich reds, midnights and textured blacks matched back with sand tone neutrals. The mood is set with a modern, yet vintage Parisian feel. Sophisticated yet simple, elegant yet uncomplicated.
For every range I work on I like to start with the look and feel of the campaign shots for the photoshoot. This collection took me to a moody, seductive place where style is effortless. Needless to say working with our model, Morgan, and photographer, Jason Zambelli, this is a natural place to want to go!
I like the dark and light feel of transeasonal months. It starts out that we all want and wish for cooler days to begin, so we start adding a sleeve and closed in shoe. Very quickly the mood shifts to cooler days of winter and we seek rich hues and textured fabrics to transition the changing season.
The images collated above of locations, details and colours were our starting points with creating our very first exclusive prints. Rich yet subtle... I can see many new doors opening with this creative turn and to say that I'm a wee bit excited is perhaps the understatement of the season ;-)